Meta Ads Management for Facebook and Instagram

Meta ads work when three things are right at once: the tracking counts what actually happened, the creative gives people a reason to stop scrolling, and the account structure shows which audience and which advert is producing sales. We plan, build, test and optimise campaigns inside your own Business Manager. Month to month, no lock-in, and every account starts with an audit.

Start with the Meta Ads audit

The problem most Meta accounts have

A Meta account rarely fails for one big reason. It fails slowly, in small places.

  • The same two or three adverts run for months until frequency climbs and results fade.
  • The pixel fires on page views but not on the actions that matter, so Meta optimises toward the wrong people.
  • Prospecting and retargeting sit in the same campaign, so retargeting looks brilliant, prospecting looks weak, and budget decisions get made on mixed numbers.
  • Audiences overlap and bid against each other, raising costs without adding reach.
  • Nobody tests creative on a schedule. New adverts appear when someone has time.
  • Reports show impressions and clicks, but not cost per sale or cost per lead, so nobody can tell if the ads are making money.
Abstract grid of creative tiles representing a Meta ads creative library

Who this service is for

Two kinds of business get the most from Meta ads, and they need different work.

Online stores

Prospecting to find new buyers, catalogue and dynamic ads to show the right product to the right person, and retargeting for visitors who viewed a product or started checkout and did not buy. We manage the full funnel and judge it on profitable orders.

Service businesses

Clinics, dentists, home services, remodelers, real estate and professional services. Lead campaigns that send people to a clear page or form, form questions kept short so more people finish, and lead quality checked against what your team actually receives.

Accounts already running

If you spend on Meta and results are flat, inconsistent or unmeasured, this fits. If you have never run Meta ads, the audit and setup stages build the account correctly from the start.

What is included in Meta Ads Management

Everything below is part of management. Nothing here is billed as an extra.

1. Account and tracking audit

Business Manager, ad account history, pixel and Conversions API setup, event quality, audience lists and past results, reviewed before anything new is built.

2. Pixel, events and Conversions API

The pixel installed or repaired, events matched to your real goals, and the Conversions API connected where your site allows it, because browser tracking alone undercounts results.

3. Campaign structure

Prospecting, retargeting and retention built as separate campaigns so each is judged on its own numbers, with existing customers excluded from prospecting.

4. Creative testing on a schedule

Ad copy written around your offer, image and video variants prepared, and new creative rotated on a fixed cadence. Winners are chosen on cost per result, not likes or comments.

5. Audience management

Interest and broad audiences for prospecting, lookalikes from buyers and leads, and custom audiences from site visitors, product viewers, cart abandoners and your customer list, all checked for overlap.

6. Copywriting for the ads

Primary text, headline and description written for the offer and the audience, checked against the landing page so the promise in the advert and the promise on the page match.

7. Landing page review

The page each campaign sends traffic to, checked for mobile speed, headline match, form length, trust signals and whether the next step is obvious, with specific changes in priority order.

8. Budget pacing and optimisation

Budgets paced across the month, weekly review of cost per result by campaign, pause decisions on what is not working, and frequency managed so your audience does not see the same advert until they ignore it.

9. Plain reporting

Monthly reporting in plain numbers: spend, sales or leads, cost per sale or lead, return on ad spend where sales data exists, what changed and what is being tested next.

How an engagement runs

Four stages, each with something you can check.

Stage 1, Audit

Account history, creative fatigue, audience overlap and tracking gaps. The written report arrives before management begins.

Stage 2, Build

Account structure, the first creative pack, pixel and event setup, audiences and exclusions, all inside your Business Manager.

Stage 3, Run

Weekly creative rotation, audience refresh, budget shifts and pause decisions based on cost per result. Testing never stops, because the advert that works this month will tire.

Stage 4, Report

A monthly report in plain numbers, plus the plan for the next test cycle.

What you get that others charge extra for

Four things that are part of the service here and a line item elsewhere.

Creative is part of the service

New variants are prepared as part of management, written for your offer rather than pulled from a template library.

No markup on your ad spend

You pay Meta directly from your own account. Our fee is a flat monthly rate, not a percentage of your media budget. Above $15,000 a month in spend we agree a spend based fee in writing, and the rate falls as spend grows.

The account stays yours

We work inside your Business Manager and your ad account. Pixel history, audiences and campaign data belong to you and leave with you.

Start with a fixed price

The Meta Ads audit is $495 and is credited against your first month if you continue to management. Setup is $750, paid once, before monthly management begins.

Monthly management

Ongoing management is month to month, priced on the plan you choose, with ad spend paid directly to Meta. Pay monthly, or prepay six months for 15% off and twelve months for 25% off.

Choose a plan

Prices are shown in your selected currency. Ad spend is paid directly to Meta, never through us.

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Frequently asked questions

The questions we are asked before every engagement.

How much ad spend do I need to start?

Enough to test properly: a budget that can run several adverts for several weeks without being judged on the first three days. We tell you in the audit what a realistic starting budget looks like for your market.

How soon will I see results?

The first two weeks are for building and early testing. Early signals usually appear inside the first month. Stable results come from the test cycles after that. Any agency promising a specific return in a specific week is guessing with your money.

Do you make the adverts, or do we?

Both work. We write the copy and prepare creative variants as part of the service. If you have your own designer or video material, we brief them with the exact formats, hooks and messages the next test needs.

Who owns the ad account and the data?

You do. Everything is built in your Business Manager and your ad account, and the history stays with your business.

What do you need from us to start?

Access to your Business Manager, your website, and one person who can approve offers and creative. The audit shows you what we found before you commit to management.

Can you fix a restricted or disabled ad account?

We review what caused the restriction and help with the appeal where an appeal is possible. We cannot promise reinstatement, because that decision is Meta’s, but a clean structure and correct setup reduce the risk of it happening again.

Start with the audit

One account, one written report, and the first three changes we would make. Credited against month one if you continue.

Book your Meta Ads audit