CASE STUDY 01 ยท SPRAY RENDERING, SOUTH WALES
Coloured Rendering South Wales:
from six pages to 238 top-10 keywords
Geoff Lewis has been spraying render across South Wales since 1998. The work was never the problem. The website was six pages, and almost nobody searching for what he does could find him. Seventeen months later that is no longer true.
831
clicks from Google search in 12 months, up from 142
158,219
search impressions, up from 27,203
238 of 315
tracked keywords now ranking in the top 10
300+
articles published on the site since June 2025
Where he started
Coloured Rendering South Wales is a Swansea based spray rendering and plastering contractor. Twenty five years of work across Swansea and South Wales, a perfect 5-star Google rating, and a website that consisted of a home page, an about page, a gallery, a quote form, a contact page and a privacy policy.
Nothing was wrong with the copy on those pages. What was missing was everything a search engine needs to understand what a business does and where it does it, and everything a buyer needs in order to find it before they have heard of it.
The gaps we found
- Six pages, and no service page for spray rendering, silicone render, monocouche, EWI or render repairs
- No cost guides, which is what buyers search before they call anyone
- No town level pages for Llanelli, Carmarthen, Bridgend, Neath, Pontardawe or Mumbles
- 142 clicks and 27,203 impressions from Google in the twelve months before we started
- A 5-star reputation that only existed for people who already knew the name
What we built
FOUR THINGS, IN THIS ORDER
A content library, not a blog
Over 300 articles mapped to real searches and published on a schedule. Each one answers a question a South Wales homeowner, developer or landlord actually types, from what spray render costs per square metre to whether you can render over existing render.
The money pages first
Cost and specification searches happen before the enquiry. Guides such as spray render cost per m2, K Rend pricing and spray cork render cost now sit on page one, which is where the site started earning clicks it never had.
The site underneath
Service pages, the right service order (spray rendering first, then internal plastering, then the render systems and EWI), internal links from every article back to the services, and structured data so Google reads the business, its area and its services correctly.
Claims that hold up
Baumit approved installer status, warranty wording and accreditation checked against the live site and Baumit’s own documentation, so the page never claims more than Geoff can show. British English throughout.
Search Console: impressions and clicks
Google Search Console, both host properties, 1 June 2025 to 31 October 2026. Impressions up 482% and clicks up 485% against the twelve months before.
keyword.com: where 315 tracked keywords now sit
keyword.com project ColouredRenderingSouthWales.com, 2 November 2026. 238 of 315 tracked keywords sit in the top 10, and 50 of those are in the top 3.
The pages doing the work
Clicks and impressions per URL over the last twelve months, with the www and non-www properties combined because Search Console reports them separately.
| Page | Clicks | Impressions |
|---|---|---|
| / (home page) | 421 | 38,614 |
| /spray-cork-render-cost/ | 87 | 8,907 |
| /spray-render-cost-per-m2/ | 50 | 13,598 |
| /k-rendering-swansea-prices/ | 36 | 7,158 |
| /spray-cork-render/ | 18 | 2,036 |
| /best-renderers-in-south-wales/ | 16 | 3,136 |
Five of these six URLs are articles, not service pages. That is the point: the articles earn the click, and the site then has to be good enough to convert it.
A few of the 50 top-3 positions
- spray render cost per m2: position 1
- coloured rendering near me: position 4
- house rendering south wales: position 6
- k rend k1 polar white: position 6
- rendering swansea: position 7
- plasterers in neath: position 8
Positions as tracked by keyword.com on 2 November 2026, Google UK, Wales location.
What these numbers do not show
Clicks peaked at 132 in April 2026 and have softened since, while impressions held around 11,000 to 15,000 a month. That is the signature of a content library ranking for far more terms than a six page site converts on: the article wins the click, then hands the visitor to a brochure.
So the next phase of this account is not more articles. It is conversion: service pages that match the searches, a stronger quote route, and visibility inside AI answers, which we now measure for this client every month.
The client
Geoff Lewis, owner, Coloured Rendering South Wales
Geoff has run the business since 1998. He gave Superlewis a five-star Google review and agreed to this case study being published, including the Search Console and keyword.com figures.
5.0
Rated five stars on Google by the client
A five-star Google review for the agency work, alongside a perfect 5-star rating for his own business, which is still the first thing his customers check.
If your work is better than your search results
We build search and AI visibility for trade and service businesses in the UK and Canada. Start with the free AI visibility check, or book a call and we will walk you through what we would do for your trade.
Data sources: Google Search Console for colouredrenderingsouthwales.com, both host properties, 1 November 2025 to 31 October 2026 compared with the twelve months before; keyword.com project ColouredRenderingSouthWales.com, 315 tracked keywords, 2 November 2026; the client’s public website. Figures as measured on 9 November 2026.