Ultimate Best Way to Do SEO: 2025 Expert Guide

Discover the best way to do SEO in 2025 with proven strategies from industry experts. Learn content optimization, authority building, and conversion techniques that drive results.

Table of Contents

• Key Takeaway
• Market Snapshot
• Introduction
• Understanding Modern SEO Fundamentals
• The Corpus of Content Model Approach
• Building Topical Authority Through Strategic Content
• Technical SEO Optimization Essentials
• Content Strategy for Maximum Conversion
• Measuring and Tracking SEO Performance
• Your Most Common Questions
• SEO Strategy Comparison
• How Superlewis Solutions Optimizes SEO Results
• Best Practices and Future Trends
• Final Thoughts on Best Way to Do SEO

Key Takeaway

The best way to do SEO in 2025 combines strategic content creation, technical optimization, and authority building. Success requires focusing on user intent, creating comprehensive content clusters, and maintaining consistent publishing schedules while tracking conversion metrics to maximize revenue impact.

Market Snapshot

• SEO has undergone 2 years of accelerated change^[1], requiring updated strategies
• Optimal SEO pages should target a minimum 2.5 percent visitor-to-lead conversion rate^[2]
• Effective topical authority requires 4 pillars minimum^[2] but no more than 6 pillars maximum^[2]
• News Website Bonus qualification requires publishing 2 times per week^[2]

Introduction

The best way to do SEO has transformed dramatically in recent years, requiring businesses to adapt their strategies to stay competitive in search rankings. Modern search engine optimization demands a comprehensive approach that goes beyond traditional keyword stuffing and link building tactics.

Search engines now prioritize websites that demonstrate genuine expertise, authority, and trustworthiness while providing exceptional user experiences. This shift has made SEO more complex but also more rewarding for businesses that implement the right strategies. At Superlewis Solutions, we’ve witnessed firsthand how these changes have impacted our clients’ success rates and revenue generation.

Understanding the best way to do SEO requires mastering multiple disciplines including content strategy, technical optimization, user experience design, and conversion optimization. This comprehensive guide will walk you through the essential components needed to build a successful SEO campaign that drives both traffic and revenue in today’s competitive landscape.

Understanding Modern SEO Fundamentals

Modern SEO operates on principles that emphasize user satisfaction over search engine manipulation. The best way to do SEO today involves creating content that genuinely serves your audience’s needs while demonstrating expertise in your field. Search engines have become sophisticated at identifying high-quality content that provides real value to users.

Authority building has become a cornerstone of effective SEO strategies. As Aleyda Solis, SEO Consultant and Founder of Orainti and SEOFOMO, explains: “It’s clear that Google wants to feature real, authoritative brands at the top of the SERPs (which is also clearly helpful to increase CTR and optimize conversions).”^[3]

The foundation of modern SEO success lies in understanding search intent and creating content that matches what users are actually looking for. This means conducting thorough keyword research, analyzing competitor strategies, and identifying content gaps in your industry. Successful SEO professionals focus on creating comprehensive resources that answer related questions and provide actionable insights.

Technical SEO remains crucial for ensuring search engines can properly crawl, index, and understand your content. This includes optimizing site speed, mobile responsiveness, URL structure, and implementing proper schema markup. However, technical optimization alone won’t drive results without high-quality content that engages users and encourages conversions.

Essential SEO Components

The best way to do SEO involves balancing multiple components that work together to improve search visibility and user experience. On-page optimization ensures each piece of content targets relevant keywords while maintaining readability and engagement. Off-page factors like backlink acquisition and brand mentions help establish authority and credibility within your industry.

Content quality has become the primary ranking factor, with search engines rewarding websites that provide comprehensive, accurate, and up-to-date information. This means investing in research, fact-checking, and regular content updates to maintain relevance and accuracy. User engagement metrics like time on page, bounce rate, and click-through rates now significantly impact search rankings.

The Corpus of Content Model Approach

The Corpus of Content model represents one of the most effective frameworks for organizing SEO campaigns. According to First Page Sage, “The most effective way to organize an SEO campaign is to use the Corpus of Content model. In this model, marketers prioritize their most revenue-generating activities by grounding their SEO strategy with three principles.”^[2]

This approach emphasizes creating interconnected content clusters that demonstrate comprehensive knowledge within specific topic areas. Rather than producing isolated pieces of content, the best way to do SEO involves developing content ecosystems that support and reinforce each other through strategic internal linking and topical relationships.

The model prioritizes revenue-generating content by focusing on topics that directly impact business goals. This means identifying which keywords and content types drive the highest-value traffic and allocating resources accordingly. Successful implementation requires understanding your customer journey and creating content that addresses each stage of the buying process.

Content clustering within this model involves creating pillar pages that cover broad topics comprehensively, supported by cluster content that addresses specific subtopics in detail. This structure helps search engines understand your expertise and improves your chances of ranking for related keywords. The interconnected nature of this content also improves user experience by providing easy navigation between related topics.

Implementation Strategy

Implementing the Corpus of Content model requires careful planning and execution. Start by identifying your primary business objectives and mapping content topics that directly support these goals. This ensures your SEO efforts contribute to revenue generation rather than just traffic increases.

Content mapping involves creating detailed outlines of how different pieces of content will connect and support each other. This includes planning internal linking strategies, identifying content upgrade opportunities, and establishing clear pathways for users to move through your content ecosystem. Regular content audits help ensure your corpus remains relevant and effective over time.

Building Topical Authority Through Strategic Content

Topical authority has become a critical factor in determining search rankings and establishing credibility within your industry. The best way to do SEO involves demonstrating comprehensive knowledge within specific subject areas rather than spreading content efforts too broadly across unrelated topics.

Strategic content planning requires identifying the optimal number of content pillars for your business. Research indicates that effective topical authority requires a minimum of 4 pillars^[2] but should not exceed 6 pillars maximum^[2] to maintain focused expertise. This balance ensures comprehensive coverage without diluting your authority across too many topics.

Each content pillar should represent a core area of your business expertise, with supporting content that addresses various aspects and related subtopics. This creates a comprehensive knowledge base that demonstrates your understanding of complex subjects and provides valuable resources for your audience.

Content depth and quality matter more than quantity when building topical authority. The best way to do SEO involves creating thoroughly researched, well-structured content that provides unique insights and practical value. This means investing time in original research, case studies, and detailed analysis that competitors haven’t covered.

Authority Building Tactics

Building genuine authority requires consistent effort across multiple channels and content types. This includes publishing regular blog posts, creating comprehensive guides, producing video content, and participating in industry discussions. Each piece of content should reinforce your expertise while providing genuine value to your audience.

Expert citations and references help establish credibility and demonstrate thorough research. Including quotes from industry leaders, citing relevant studies, and referencing authoritative sources shows that your content is well-researched and trustworthy. This approach also helps search engines understand the quality and reliability of your content.

Technical SEO Optimization Essentials

Technical SEO forms the foundation that allows your content to be properly discovered, crawled, and indexed by search engines. The best way to do SEO requires ensuring your website’s technical infrastructure supports your content marketing efforts and provides excellent user experiences across all devices.

Site speed optimization has become increasingly important as search engines prioritize fast-loading websites that provide immediate value to users. This involves optimizing images, minimizing code, utilizing content delivery networks, and implementing efficient caching strategies. Mobile optimization is equally crucial, as mobile-first indexing means search engines primarily evaluate your site’s mobile version.

URL structure and site architecture play crucial roles in helping search engines understand your content hierarchy and relationships. Clean, descriptive URLs that include relevant keywords help both users and search engines understand page content. Logical site navigation and internal linking structures guide search engine crawlers through your content while helping users find related information easily.

Schema markup implementation provides additional context to search engines about your content, products, and services. This structured data helps search engines display rich snippets and enhanced search results, potentially improving click-through rates and visibility. Proper implementation of schema markup for articles, products, reviews, and local businesses can significantly impact search performance.

Performance Monitoring

Regular technical audits help identify and resolve issues that could impact search performance. This includes checking for broken links, duplicate content, crawl errors, and indexation problems. Monitoring Core Web Vitals and other performance metrics ensures your site continues meeting search engine quality standards.

XML sitemaps and robots.txt files help guide search engine crawlers through your content efficiently. Regularly updating these files ensures new content is discovered quickly while preventing crawlers from accessing low-value or duplicate pages. Proper implementation of canonical tags helps avoid duplicate content issues that could dilute your search rankings.

Content Strategy for Maximum Conversion

The best way to do SEO extends beyond driving traffic to focus on converting visitors into customers or leads. Effective SEO content serves dual purposes: ranking well in search results and persuading readers to take desired actions. This requires understanding your audience’s needs, pain points, and decision-making processes throughout their buyer journey.

Conversion optimization begins with understanding user intent behind search queries. Different types of content serve different stages of the customer journey, from awareness-stage blog posts to decision-stage product comparisons and reviews. Creating content that matches user intent at each stage helps guide prospects toward conversion while providing value at every touchpoint.

George Nguyen, SEO Expert at Wix.com, emphasizes the importance of structured content creation: “Don’t just say, ‘give me a giant blog post.’ Give me the intro to the blog post. Give me the main body area. Give me the TLDR; like, break it down into components in alignment with the design of the website and you’re going to get much more usable content a lot faster.”^[3]

Call-to-action placement and optimization significantly impact conversion rates from organic traffic. The best SEO content includes strategically placed calls-to-action that feel natural and provide clear next steps for readers. This might include newsletter subscriptions, free resource downloads, consultation requests, or direct product purchases depending on your business model.

Content Performance Optimization

Measuring content performance requires tracking both search metrics and conversion metrics. While rankings and traffic are important, the ultimate measure of SEO success is how well your content drives business results. This means monitoring conversion rates, lead quality, and revenue attribution from organic traffic.

A/B testing different content elements helps optimize for both search performance and conversions. This includes testing headlines, meta descriptions, content structure, and call-to-action placement to determine what resonates best with your audience. Regular content updates and refreshes help maintain relevance and improve performance over time.

Measuring and Tracking SEO Performance

Effective SEO requires comprehensive measurement and tracking to understand what’s working and identify areas for improvement. The best way to do SEO involves establishing clear metrics and regularly monitoring performance across multiple dimensions including traffic, rankings, engagement, and conversions.

Key performance indicators should align with business objectives rather than vanity metrics. While organic traffic growth is important, metrics like conversion rate, lead quality, and revenue attribution provide better insights into SEO campaign effectiveness. Optimized SEO pages should target a minimum 2.5 percent visitor-to-lead conversion rate^[2] to ensure traffic quality matches quantity.

Google Analytics and Google Search Console provide essential data for tracking SEO performance, but additional tools may be necessary for comprehensive analysis. This includes keyword ranking trackers, backlink analyzers, and conversion tracking systems that provide deeper insights into user behavior and campaign performance.

Regular reporting and analysis help identify trends, opportunities, and potential issues before they impact performance. Monthly or quarterly SEO reports should include traffic analysis, ranking changes, conversion metrics, and competitive analysis to provide a complete picture of campaign performance and market position.

Performance Optimization Strategies

Data-driven optimization requires regularly analyzing performance data to identify improvement opportunities. This includes identifying high-performing content that can be expanded or replicated, underperforming pages that need optimization, and new keyword opportunities based on search trends and competitor analysis.

Conversion tracking setup ensures you can measure the full impact of your SEO efforts on business results. This includes implementing proper goal tracking, attribution modeling, and revenue tracking to understand which content and keywords drive the highest-value results for your business.

Your Most Common Questions

What is the most important factor in modern SEO success?

The most important factor in modern SEO success is creating high-quality, authoritative content that genuinely serves user needs while demonstrating expertise in your field. Search engines now prioritize websites that provide comprehensive, accurate information and excellent user experiences over those that simply optimize for keywords. This means focusing on content depth, accuracy, and user value rather than traditional optimization tactics. Building topical authority through consistent, expert-level content creation has become essential for long-term SEO success. Technical optimization remains important, but content quality and user satisfaction are the primary ranking factors in today’s search landscape.

How many content pillars should I focus on for optimal SEO results?

For optimal SEO results, you should focus on a minimum of 4 pillars^[2] but no more than 6 pillars maximum^[2] to build effective topical authority. This range allows you to demonstrate comprehensive expertise without spreading your content efforts too thin across unrelated topics. Each pillar should represent a core area of your business expertise, with supporting content that addresses various aspects and subtopics within that pillar. This focused approach helps establish your website as an authoritative resource in specific subject areas, which search engines reward with higher rankings. Maintaining this balance ensures you can create sufficient content depth within each pillar while managing resource allocation effectively.

How often should I publish new content for SEO benefits?

The optimal publishing frequency depends on your goals and resources, but publishing 2 times per week^[2] is recommended to qualify for News Website Bonus features from search engines. However, quality should always take precedence over quantity in content creation. It’s better to publish one comprehensive, well-researched piece per week than multiple shallow articles that don’t provide significant value. Consistency is more important than frequency – establish a publishing schedule you can maintain long-term and focus on creating content that addresses your audience’s needs and questions. Regular publishing helps search engines understand your site is active and authoritative, but each piece of content should meet high standards for accuracy, depth, and user value.

What conversion rate should I target for SEO-optimized pages?

SEO-optimized pages should target a minimum 2.5 percent visitor-to-lead conversion rate^[2] to ensure your organic traffic is generating meaningful business results. This benchmark helps ensure that your SEO efforts are driving quality traffic that’s genuinely interested in your products or services, rather than just increasing visitor numbers. Achieving this conversion rate requires optimizing content for user intent, implementing clear calls-to-action, and ensuring your landing pages address visitor needs effectively. Pages that fall below this threshold may need content optimization, better user experience design, or more targeted keyword strategies. Remember that conversion rates can vary significantly by industry and business model, so this should be considered a minimum baseline rather than a maximum target.

How has SEO changed in recent years and what should I focus on now?

SEO has undergone 2 years of accelerated change^[1], with major shifts toward user experience, content quality, and brand authority. Modern search engines have become much more sophisticated at evaluating content quality, user satisfaction, and website authority. The focus has shifted from technical manipulation to providing genuine value and demonstrating expertise. Current SEO success requires building real brand authority, creating comprehensive content that serves user needs, and maintaining excellent technical performance across all devices. Search engines now prioritize websites that demonstrate expertise, authority, and trustworthiness through consistent, high-quality content creation and positive user experiences. This means investing in thorough research, original insights, and content that genuinely helps your audience solve problems or make informed decisions.

What role does technical SEO play in overall SEO success?

Technical SEO serves as the foundation that enables your content and marketing efforts to be effective, but it’s no longer the primary ranking factor it once was. While technical optimization is essential for ensuring search engines can properly crawl, index, and understand your content, it won’t drive results without high-quality content and user experience. Modern technical SEO focuses on site speed, mobile optimization, Core Web Vitals, structured data implementation, and proper URL architecture. These elements ensure your website provides excellent user experiences and meets search engine quality standards. However, technical perfection alone won’t achieve top rankings – you need compelling, authoritative content that serves user needs. The best approach combines solid technical foundations with exceptional content strategy and user experience optimization.

How do I measure if my SEO strategy is actually working?

Measuring SEO success requires tracking multiple metrics beyond just traffic and rankings, including conversion rates, lead quality, and revenue attribution from organic search. The most important indicators include organic traffic growth to targeted pages, improvements in keyword rankings for business-relevant terms, and achievement of conversion rate targets like the recommended minimum 2.5 percent visitor-to-lead conversion rate^[2]. Additionally, monitor user engagement metrics such as time on page, bounce rate, and pages per session to ensure your content is meeting user needs. Regular analysis of which content and keywords drive the highest-value conversions helps optimize your strategy for business results rather than vanity metrics. Long-term SEO success should ultimately be measured by its contribution to business growth, customer acquisition, and revenue generation rather than just search visibility improvements.

SEO Strategy Comparison

Strategy Type	Time Investment	Complexity Level	Conversion Focus	Authority Building
Corpus Content Model	High	Advanced	High (2.5% minimum target)	Maximum (4-6 pillars)
Traditional Keyword Focus	Medium	Intermediate	Variable	Limited
Technical-Only Approach	Low	High	Low	Minimal
Content Volume Strategy	Very High	Low	Low	Scattered

How Superlewis Solutions Optimizes SEO Results

At Superlewis Solutions, we understand that the best way to do SEO requires a comprehensive approach that combines strategic content creation, technical optimization, and conversion focus. Our done-for-you SEO service handles every aspect of SEO campaign management, from initial research and strategy development to content creation, publishing, ranking, and ongoing performance monitoring.

Our approach aligns with modern SEO best practices by focusing on building genuine authority through high-quality, conversion-optimized content. We implement the Corpus of Content model to create interconnected content ecosystems that demonstrate comprehensive expertise within your industry’s core topics. This strategic approach ensures every piece of content serves both search rankings and business revenue objectives.

We specialize in creating content that achieves the recommended minimum 2.5 percent visitor-to-lead conversion rate^[2] by combining SEO optimization with persuasive copywriting techniques. Our team understands how to balance keyword optimization with compelling calls-to-action that guide readers toward taking desired actions, whether that’s making a purchase, requesting a consultation, or subscribing to your services.

Technical SEO optimization is seamlessly integrated into our content creation process, ensuring every piece of content is properly optimized for search engines while maintaining excellent readability and user experience. We handle everything from keyword research and competitor analysis to content publishing and performance tracking, allowing you to focus on running your business while we drive qualified traffic and leads through organic search.

Our SEO Marketing Services provide comprehensive keyword strategies, on-page optimization, and content creation that establishes your business as a topical authority. We also offer specialized Content Creation Services that focus on converting visitors into customers through strategically crafted content that educates, engages, and persuades your target audience.

Ready to implement the best way to do SEO for your business? Schedule a Video Meeting with our SEO experts to discuss your goals and develop a customized strategy that drives both search rankings and business growth.

Best Practices and Future Trends

The best way to do SEO continues evolving as search engines become more sophisticated and user expectations increase. Current best practices emphasize creating comprehensive, authoritative content that serves genuine user needs while maintaining excellent technical performance and user experience standards.

Backlinko emphasizes the expanding scope of modern SEO: “Ranking isn’t enough. This SEO strategy shows how to win traffic, trust, and visibility across Google, ChatGPT, YouTube, and Reddit.”^[4] This multi-platform approach reflects how search behavior is expanding beyond traditional search engines to include AI assistants and social platforms.

Future SEO success will increasingly depend on creating content that performs well across multiple channels and platforms. This means optimizing for voice search, AI assistants, and social media discovery while maintaining strong performance in traditional search engines. The best SEO strategies now consider how content will be discovered and consumed across various digital touchpoints.

As 310 Creative notes: “Keeping abreast of the most recent SEO strategies and developments is fundamental for increasing organic traffic to your website and elevating its position in search rankings.”^[5] Staying current with algorithm updates, industry changes, and emerging trends is essential for maintaining competitive advantage in search results.

Emerging Opportunities

• AI-powered content optimization and personalization
• Voice search optimization for local and conversational queries
• Video content integration for enhanced search visibility
• Featured snippet optimization for increased click-through rates
• E-A-T (Expertise, Authority, Trust) signal strengthening

The integration of artificial intelligence in SEO processes offers opportunities for more efficient keyword research, content optimization, and performance analysis. However, human expertise remains crucial for strategy development, content quality assessment, and understanding user intent behind search queries.

Final Thoughts on Best Way to Do SEO

The best way to do SEO in today’s landscape requires balancing multiple elements including high-quality content creation, technical optimization, user experience enhancement, and conversion focus. Success comes from understanding that SEO is not just about rankings, but about driving meaningful business results through organic search traffic.

Modern SEO demands a strategic approach that prioritizes user value over search engine manipulation. This means creating comprehensive, authoritative content that genuinely serves your audience’s needs while demonstrating expertise in your field. The most successful SEO campaigns combine content excellence with technical proficiency and conversion optimization.

Building sustainable SEO success requires commitment to long-term strategy implementation rather than quick-fix tactics. Focus on creating valuable content consistently, building genuine authority within your industry, and maintaining excellent user experiences across all touchpoints. These foundational elements will continue driving results regardless of algorithm changes or industry developments.

Remember that the best way to do SEO is ultimately about serving your audience better than your competitors while making it easy for search engines to understand and recommend your content. Success comes from consistently providing value, demonstrating expertise, and optimizing for both search visibility and business conversions.

If you’re ready to implement a comprehensive SEO strategy that drives both rankings and revenue, Superlewis Solutions offers the expertise and proven systems to help you succeed. Our team handles every aspect of SEO campaign management while you focus on running your business and serving your customers.

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Sources & Citations

1. SEO in 2025: How I’d Learn it if I Were Starting Over. YouTube. https://www.youtube.com/watch?v=_s2h7X-c2jE
2. SEO Best Practices for 2025. First Page Sage. https://firstpagesage.com/seo-blog/seo-best-practices/
3. From the experts: 25 SEO tips for 2025. Wix. https://www.wix.com/seo/learn/resource/seo-tips-for-2025
4. How to Create an Effective SEO Strategy in 2026. Backlinko. https://backlinko.com/seo-strategy
5. 18 Most Effective SEO Techniques To Grow Organic Traffic In 2026. 310 Creative. https://www.310creative.com/blog/seo-techniques-to-grow-organic-traffic