Master the Basics of SEO Marketing: Your Complete Guide

Understanding the basics of SEO marketing is essential for any business wanting to improve their online visibility and attract more qualified prospects through search engine optimization strategies.

What is SEO Marketing?
The Three Core Pillars of SEO
How Search Engines Work
On-Page SEO Fundamentals
Keyword Research and Strategy
Content Creation and Optimization
Technical SEO Basics
Measuring SEO Performance
Common SEO Mistakes to Avoid
Getting Started with SEO Marketing
Your Most Common Questions

Quick Summary

This comprehensive guide covers the basics of SEO marketing, from understanding how search engines work to implementing effective optimization strategies that drive organic traffic and conversions for your business.

Market Snapshot

SEO targets unpaid search traffic rather than direct, referral, social media, or paid traffic^[1]
Primary SEO goal is to rank on Page 1 search results priority^[2]
Three main categories of SEO implementation: 3 pillars (On-page, Off-page, Technical)^[3]
Core SEO process includes 3 fundamental phases: crawling, indexing, and ranking^[4]
SEO ranking depends on Hundreds ranking factors including content quality and backlinks^[4]

The basics of SEO marketing form the foundation of every successful online business strategy. Whether you’re launching a new website or improving an existing one, understanding these fundamental concepts will help you attract more qualified prospects through search engines and convert them into loyal customers.

Search engine optimization has evolved significantly over the years, but the core principles remain consistent. “SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website,”^[5] explains the Mailchimp content team. This balance between technical expertise and audience understanding is what makes SEO marketing both challenging and rewarding.

In this comprehensive guide, we’ll walk through everything you need to know about the basics of SEO marketing, from understanding how search engines work to implementing strategies that deliver measurable results for your business.

What is SEO Marketing?

SEO marketing combines search engine optimization techniques with strategic marketing principles to attract, engage, and convert potential customers through organic search results. Unlike paid advertising, SEO focuses on earning visibility through relevance, authority, and user experience.

The Search Engine Land editorial team defines it clearly: “SEO stands for Search Engine Optimization and helps search engines understand your website’s content and connect it with users by delivering relevant, valuable results based on their search queries.”^[6]

At its core, SEO marketing involves optimizing your website’s content, structure, and technical elements to improve visibility in search engine results pages (SERPs). This process requires understanding both how search engines evaluate websites and what your target audience is searching for online.

The primary objective is straightforward: when potential customers search for products, services, or information related to your business, your website should appear prominently in the search results. This visibility drives qualified traffic to your site, where optimized content can guide visitors toward taking desired actions.

Modern SEO marketing goes beyond simply ranking well in search results. It focuses on creating valuable experiences for users while meeting search engine guidelines. This dual approach ensures sustainable growth and long-term success in competitive digital markets.

The Three Core Pillars of SEO

Understanding the basics of SEO marketing requires familiarity with its three fundamental pillars^[3]. Each pillar addresses different aspects of optimization and works together to improve your website’s search engine performance.

On-Page SEO

On-page SEO encompasses all optimization activities performed directly on your website. This pillar offers a high degree of control for optimization^[4], making it an excellent starting point for businesses new to SEO marketing.

Key on-page SEO elements include content, keywords, HTML, and architecture^[4]. These elements work together to help search engines understand your content’s relevance and value to users. Effective on-page optimization ensures that your website clearly communicates its purpose and provides valuable information to visitors.

Content quality remains the most critical factor in on-page SEO. Search engines prioritize websites that provide comprehensive, accurate, and engaging information that addresses user needs and questions.

Off-Page SEO

Off-page SEO involves activities that occur outside your website but impact your search engine rankings. This pillar primarily focuses on building authority and credibility through external signals such as backlinks, social media mentions, and online reviews.

Backlinks from reputable websites serve as endorsements of your content’s quality and relevance. Search engines interpret these links as votes of confidence, which can significantly improve your website’s authority and rankings.

Building relationships with industry influencers, creating shareable content, and maintaining active social media profiles all contribute to off-page SEO success. These activities help establish your brand’s reputation and credibility within your industry.

Technical SEO

Technical SEO ensures that search engines can effectively crawl, index, and understand your website. This pillar addresses the behind-the-scenes elements that impact search engine performance, including site speed, mobile responsiveness, and structured data markup.

Common technical SEO considerations include optimizing page loading speeds, implementing secure HTTPS protocols, creating XML sitemaps, and ensuring proper URL structures. These technical elements provide the foundation for successful SEO marketing campaigns.

While technical SEO might seem complex, addressing basic technical issues can often provide immediate improvements in search engine visibility and user experience.

How Search Engines Work

Mastering the basics of SEO marketing requires understanding how search engines discover, evaluate, and rank web content. The American Marketing Association emphasizes that “Understanding how search engines crawl, index, and rank web pages is fundamental. Without this foundation, it’s difficult to optimize effectively.”^[4]

The core SEO process includes three fundamental phases^[4]: crawling, indexing, and ranking. Each phase plays a crucial role in determining whether your content appears in search results and how prominently it’s displayed.

Crawling

Search engines use automated programs called crawlers or spiders to discover and explore web content. These crawlers follow links from page to page, collecting information about website structure, content, and connections to other sites.

Effective crawling requires clear website navigation, logical URL structures, and properly implemented internal linking. Websites that are easy for crawlers to navigate typically receive better coverage in search engine indexes.

Technical barriers such as broken links, slow loading speeds, or blocked resources can prevent crawlers from accessing your content, potentially limiting your website’s search engine visibility.

Indexing

After crawling your website, search engines process and store the collected information in massive databases called indexes. During indexing, search engines analyze content quality, relevance, and context to understand what each page is about.

Well-structured content with clear headings, descriptive titles, and relevant keywords helps search engines accurately index your pages. Proper indexing ensures that your content can be retrieved when users search for related topics.

Not all crawled pages are indexed. Search engines may choose not to index duplicate content, low-quality pages, or content that doesn’t provide clear value to users.

Ranking

When users perform searches, search engines query their indexes to find the most relevant and authoritative results. SEO ranking depends on hundreds of factors^[4] including content quality, user experience signals, and website authority.

Search engines use complex algorithms to evaluate these ranking factors and determine the order in which results appear. The goal is to provide users with the most helpful and relevant information for their specific queries.

Understanding these ranking factors helps SEO professionals optimize websites more effectively. However, search engine algorithms constantly evolve, making ongoing optimization and adaptation essential for long-term success.

On-Page SEO Fundamentals

On-page optimization forms the cornerstone of effective SEO marketing strategies. Since this pillar provides high control over optimization efforts, it’s often where businesses see the most immediate and measurable improvements in search engine performance.

The Shopify blog editorial team notes that “To rank highly in search results on Google and other major search engines, your website’s content needs to match a potential visitor’s intent and appear as an authoritative source on the topic.”^[2] This principle guides all successful on-page optimization efforts.

Title Tags and Meta Descriptions

Title tags serve as headlines for your web pages in search results, making them one of the most important on-page SEO elements. Effective title tags accurately describe page content while incorporating relevant keywords naturally.

Meta descriptions provide brief summaries of page content in search results. While they don’t directly impact rankings, compelling meta descriptions can significantly improve click-through rates, which may indirectly benefit SEO performance.

Both title tags and meta descriptions should be unique for each page, accurately represent content, and encourage users to click through to your website.

Header Structure and Content Organization

Proper header structure helps both search engines and users understand content hierarchy and organization. Using H1, H2, and H3 tags appropriately creates clear content outlines that improve readability and SEO performance.

Your main H1 tag should clearly indicate the page’s primary topic, while H2 and H3 tags organize supporting information into logical sections. This structure makes content easier to scan and helps search engines understand content relationships.

Well-organized content keeps visitors engaged longer, reducing bounce rates and improving user experience signals that search engines consider when ranking pages.

Internal Linking Strategy

Strategic internal linking helps search engines discover new content while guiding users to related information on your website. Effective internal linking distributes authority throughout your site and creates logical content connections.

Link to relevant pages using descriptive anchor text that clearly indicates the destination page’s content. Avoid generic phrases like “click here” in favor of specific, keyword-rich descriptions that provide context for both users and search engines.

Regular internal linking audits help identify opportunities to connect related content and ensure that important pages receive adequate internal link support.

Keyword Research and Strategy

Keyword research forms the foundation of successful SEO marketing campaigns. Understanding what terms your target audience uses when searching for products, services, or information helps you create content that addresses their specific needs and questions.

The basics of SEO marketing begin with identifying the right keywords to target. This process involves analyzing search volume, competition levels, and commercial intent to select terms that offer the best opportunities for ranking and conversion.

Understanding Search Intent

Search intent refers to the underlying purpose behind a user’s search query. Understanding intent helps you create content that satisfies user needs and expectations, improving both rankings and user satisfaction.

The four primary types of search intent are informational (seeking information), navigational (looking for specific websites), transactional (ready to make purchases), and commercial investigation (researching before buying).

Matching content to search intent significantly improves your chances of ranking well and converting visitors into customers. Pages that clearly address user intent typically receive better engagement metrics and search engine performance.

Long-Tail vs. Short-Tail Keywords

Short-tail keywords are broad, general terms with high search volume but intense competition. Long-tail keywords are more specific phrases with lower search volume but often higher conversion rates and less competition.

For businesses just starting with SEO marketing, long-tail keywords often provide better opportunities for quick wins and targeted traffic. These keywords typically indicate more specific user intent and face less competition from established websites.

A balanced keyword strategy incorporates both short-tail and long-tail terms, allowing you to capture traffic at different stages of the customer journey.

Keyword Research Tools and Techniques

Professional SEO tools like SEMrush and Ahrefs provide comprehensive keyword data including search volume, competition analysis, and related term suggestions. These tools help identify profitable keyword opportunities and track ranking performance over time.

Free alternatives like Google Keyword Planner and Google Search Console offer valuable insights for businesses starting their SEO journey. These tools provide essential data for developing effective keyword strategies without significant financial investment.

Competitor analysis reveals which keywords your rivals are targeting successfully, helping you identify gaps in their strategies or opportunities to compete for valuable terms.

Content Creation and Optimization

Content optimization bridges the gap between what search engines can understand and what users find valuable. The Digital Marketing Institute explains that “SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines.”^[7]

Creating content that serves both search engines and human readers requires balancing technical optimization with genuine value and readability. This approach ensures that your content attracts visitors through search results and keeps them engaged once they arrive.

Content Quality and Depth

High-quality content demonstrates expertise, authority, and trustworthiness while addressing user questions comprehensively. Search engines increasingly prioritize content that provides genuine value over content optimized solely for ranking purposes.

Comprehensive coverage of topics often outperforms shallow content that only addresses surface-level questions. In-depth content typically earns more backlinks, receives better user engagement signals, and establishes stronger topical authority.

Regular content updates help maintain relevance and accuracy, signaling to search engines that your website provides current and reliable information.

Keyword Integration and Density

Natural keyword integration involves incorporating target terms seamlessly into content without compromising readability or user experience. Forced keyword stuffing can harm both rankings and user satisfaction.

Focus on creating content that naturally addresses topics related to your target keywords. This approach typically results in better keyword coverage and more engaging content than attempts to force specific terms into inappropriate contexts.

Semantic search advancements mean that search engines understand content context better than ever before. Creating content around topics rather than individual keywords often produces better results.

Content Formatting and Structure

Well-formatted content improves both user experience and search engine understanding. Clear headings, bullet points, and logical paragraph structure make content easier to read and scan.

Visual elements like images, videos, and infographics can enhance content value while providing additional optimization opportunities through alt text and file naming conventions.

Mobile-friendly formatting ensures that content displays properly across all devices, which is essential since mobile searches now represent the majority of search queries.

Technical SEO Basics

Technical SEO provides the foundation that allows search engines to effectively crawl, index, and rank your website. While content and keywords often receive more attention, technical issues can prevent even the best content from achieving its ranking potential.

Understanding the basics of SEO marketing includes recognizing how technical factors impact search engine performance. Addressing basic technical issues often provides immediate improvements in visibility and user experience.

Site Speed and Performance

Page loading speed directly impacts both user experience and search engine rankings. Slow-loading pages frustrate visitors and may prevent search engines from crawling your site efficiently.

Common speed optimization techniques include image compression, browser caching, content delivery networks, and code optimization. These improvements can significantly enhance both user satisfaction and search engine performance.

Regular performance monitoring helps identify speed issues before they impact rankings or user experience. Tools like Google PageSpeed Insights provide actionable recommendations for improving site performance.

Mobile Optimization

Mobile-first indexing means that search engines primarily use mobile versions of websites for ranking purposes. Websites that don’t provide good mobile experiences may struggle to rank well regardless of their desktop performance.

Responsive design ensures that websites adapt properly to different screen sizes and devices. This approach provides consistent user experiences across all platforms while meeting search engine requirements.

Mobile optimization extends beyond responsive design to include touch-friendly navigation, readable text sizes, and fast loading speeds on mobile connections.

URL Structure and Navigation

Clean, descriptive URLs help both search engines and users understand page content and site structure. Well-organized URLs create logical hierarchies that make navigation intuitive.

Consistent URL structures across your website help search engines understand content relationships and site organization. This clarity can improve crawling efficiency and user experience.

Internal navigation should be logical and comprehensive, ensuring that users and search engines can easily find and access important content throughout your website.

SEO Element	Beginner Priority	Impact Level
Page Title Optimization	High	High
Content Quality	High	High
Mobile Responsiveness	High	High
Site Speed	Medium	High
Internal Linking	Medium	Medium
Schema Markup	Low	Medium

Measuring SEO Performance

Tracking the right metrics helps you understand whether your SEO marketing efforts are producing desired results. Key SEO metrics to track include organic traffic, keyword rankings, CTR, bounce rate and dwell time^[4], providing comprehensive insights into campaign performance.

The basics of SEO marketing include establishing baseline measurements and tracking improvements over time. This data-driven approach helps you identify what’s working and where adjustments might be needed.

Essential SEO Metrics

Organic traffic measures the number of visitors arriving at your website through unpaid search results. This metric directly reflects your SEO success and provides insight into content performance and keyword effectiveness.

Keyword rankings show where your pages appear in search results for target terms. While rankings can fluctuate, consistent improvements generally indicate effective optimization efforts.

Click-through rates (CTR) measure how often people click on your search results when they appear. High CTR suggests that your titles and descriptions effectively attract user attention and interest.

User Experience Metrics

Bounce rate indicates the percentage of visitors who leave your site after viewing only one page. High bounce rates might suggest content quality issues, poor user experience, or mismatched search intent.

Average session duration measures how long visitors spend on your website. Longer sessions typically indicate engaging, valuable content that meets user needs and expectations.

Pages per session shows how many pages visitors view during their time on your site. Higher numbers suggest good internal linking and content that encourages further exploration.

Conversion Tracking

Ultimately, SEO success should be measured by business outcomes such as leads, sales, or other desired actions. Tracking conversions from organic traffic helps demonstrate SEO’s impact on business goals.

Setting up goal tracking in analytics platforms helps you understand which keywords and pages drive the most valuable traffic. This information guides future optimization efforts and content strategy decisions.

Regular reporting and analysis help you identify trends, opportunities, and areas for improvement in your SEO marketing campaigns.

Common SEO Mistakes to Avoid

Understanding common SEO mistakes helps you avoid pitfalls that could harm your search engine performance. Many businesses unknowingly engage in practices that contradict current best practices or violate search engine guidelines.

The basics of SEO marketing include recognizing these common errors and implementing strategies to avoid them. Prevention is often easier and more effective than trying to recover from SEO penalties or performance drops.

Over-Optimization and Keyword Stuffing

Excessive keyword usage can make content difficult to read and may trigger search engine penalties. Modern search engines prioritize natural, valuable content over content that appears manipulated for ranking purposes.

Focus on creating comprehensive, helpful content that naturally incorporates relevant terms. This approach typically results in better user engagement and more sustainable search engine performance.

Quality always trumps quantity when it comes to keyword usage. A few well-placed, relevant keywords in high-quality content outperform numerous forced keywords in poor content.

Neglecting Mobile Users

Websites that don’t provide good mobile experiences miss opportunities to connect with the majority of search users. Mobile-first indexing means that mobile experience directly impacts search rankings.

Regular testing on various mobile devices helps identify user experience issues that might not be apparent on desktop computers. These tests should include navigation, form functionality, and content readability.

Mobile optimization requires ongoing attention as new devices and screen sizes continue to emerge in the marketplace.

Ignoring Local SEO Opportunities

Local businesses often miss opportunities to attract nearby customers through location-based optimization. Local SEO can be particularly valuable for service-based businesses and retail locations.

Claiming and optimizing Google Business Profile listings provides immediate local visibility opportunities. Complete profiles with accurate information, photos, and regular updates typically perform better than basic listings.

Consistent business information across online directories and websites helps search engines understand and trust your location and contact details.

Getting Started with SEO Marketing

Beginning your SEO marketing journey can feel overwhelming, but focusing on fundamentals helps you build a solid foundation for long-term success. The basics of SEO marketing provide a roadmap for systematic improvement and sustainable growth.

At Superlewis Solutions, we’ve helped businesses across various industries implement effective SEO Marketing Services – Drive more traffic and convert visitors into customers with tailored SEO strategies. Our comprehensive approach combines strategic optimization with high-quality content creation to deliver measurable results.

SEO Audit and Assessment

Starting with a thorough SEO audit helps identify current strengths and opportunities for improvement. This assessment should cover technical issues, content quality, and competitive positioning.

Professional audits typically reveal quick wins that can provide immediate improvements while also identifying long-term strategic opportunities. Understanding your current position helps prioritize optimization efforts effectively.

Regular audits help monitor progress and identify new issues that might emerge as your website grows and evolves.

Content Strategy Development

Developing a comprehensive content strategy ensures that your optimization efforts align with business goals and audience needs. This strategy should address topic coverage, keyword targeting, and content distribution.

Our Content Creation Services – High-quality content to engage your audience and improve search rankings. focus on creating valuable, conversion-optimized content that attracts visitors and encourages action.

Successful content strategies balance search engine requirements with genuine user value, ensuring sustainable performance and engagement.

Implementation and Monitoring

Systematic implementation helps ensure that optimization efforts produce desired results. This process should include regular monitoring, testing, and adjustment based on performance data.

Working with experienced SEO professionals can accelerate results while helping you avoid common mistakes. Professional guidance helps you focus efforts on activities that provide the greatest impact for your specific situation.

For businesses ready to begin their SEO journey, we offer an Exclusive Starter SEO Package – Ignite Your Rankings Now! Boost your online visibility with our Starter SEO Package of Custom Articles. An ideal solution for businesses eager to experience effective, affordable SEO.

Your Most Common Questions

These frequently asked questions address common concerns about the basics of SEO marketing and provide practical guidance for businesses beginning their optimization journey.

How long does it take to see SEO results?

SEO results typically become visible within three to six months, though this timeline varies based on competition levels, website authority, and optimization efforts. New websites often require longer to establish authority and trust with search engines, while established sites with good technical foundations may see improvements more quickly. The basics of SEO marketing include understanding that sustainable results require consistent effort over time rather than quick fixes. Initial improvements might include better crawling and indexing, followed by gradual ranking improvements and increased organic traffic. Businesses should focus on creating valuable content and implementing best practices while allowing time for search engines to recognize and reward optimization efforts.

What’s the difference between SEO and paid advertising?

SEO focuses on earning organic visibility through content quality and technical optimization, while paid advertising purchases placement in search results and other online platforms. SEO targets unpaid search traffic rather than direct, referral, social media, or paid traffic^[1], making it a long-term investment in sustainable visibility. Paid advertising provides immediate visibility but requires ongoing budget allocation, while SEO builds lasting authority that continues generating traffic without per-click costs. Both strategies can complement each other effectively, with paid advertising providing immediate traffic while SEO builds long-term organic presence. The choice between approaches depends on budget constraints, timeline requirements, and overall marketing objectives for specific business situations.

Can I do SEO myself or do I need professional help?

Basic SEO implementation is possible for motivated business owners willing to invest time in learning and applying optimization principles. The fundamentals include creating quality content, optimizing page titles and descriptions, and ensuring good user experience across devices. However, technical SEO, competitive analysis, and advanced strategy development often benefit from professional expertise and specialized tools. Small businesses might start with basic optimization while larger companies or competitive industries typically require comprehensive professional strategies. Consider your available time, technical comfort level, and business priorities when deciding between self-implementation and professional assistance. Many businesses find success combining internal efforts with periodic professional guidance for strategy development and complex technical issues.

What are the most important ranking factors?

Content quality and relevance remain the most critical ranking factors, followed by technical performance and user experience signals. SEO ranking depends on hundreds of factors^[4] including page loading speed, mobile responsiveness, and website security. Backlink quality and quantity continue influencing rankings, though search engines increasingly emphasize earned links from authoritative sources over manipulated link schemes. User behavior signals such as click-through rates, dwell time, and bounce rates provide indirect ranking influence by indicating content quality and relevance. The basics of SEO marketing emphasize that no single factor determines rankings; instead, comprehensive optimization across multiple areas produces the best results for sustainable search engine performance.

How do I choose the right keywords to target?

Effective keyword selection balances search volume, competition levels, and commercial intent to identify terms that offer realistic ranking opportunities. Start by understanding your audience’s language and the specific terms they use when searching for your products or services. Analyze competitor keywords to identify gaps in their strategies or opportunities to compete for valuable terms. Consider search intent carefully, ensuring that target keywords align with the type of content you can create and the actions you want visitors to take. Long-tail keywords often provide better opportunities for new websites since they face less competition while indicating more specific user intent. Use keyword research tools to validate search volume and competition levels, but prioritize relevance and intent over pure search volume numbers.

What’s the relationship between SEO and social media?

While social media signals don’t directly impact search rankings, social platforms can amplify content reach and generate traffic that benefits SEO efforts. Social media profiles often rank well in search results for brand names, providing additional visibility opportunities and reputation management benefits. Content shared on social platforms can attract backlinks and engagement that indirectly support SEO objectives through increased brand awareness and traffic. Social media also provides platforms for building relationships with influencers and industry leaders who might link to your content naturally. The basics of SEO marketing include understanding that social media supports SEO goals through content distribution and relationship building rather than direct ranking influence. Integrated strategies that combine social media promotion with SEO optimization typically produce better overall results than isolated efforts.

How often should I update my website content?

Regular content updates signal to search engines that your website provides current, relevant information while giving visitors reasons to return frequently. High-quality new content should be published consistently based on your resources and audience expectations, whether that’s weekly blog posts or monthly comprehensive guides. Existing content should be reviewed and updated periodically to maintain accuracy and relevance, particularly for topics that change frequently or have seasonal variations. The frequency depends on your industry, competition levels, and available resources, but consistency matters more than volume. Focus on creating valuable content that addresses audience needs rather than publishing frequently just to meet arbitrary schedules. Monitor your analytics to understand which content performs best and generates the most engagement to guide future content creation and update priorities.

Final Thoughts on basics of seo marketing

The basics of SEO marketing provide the foundation for sustainable online success in today’s competitive digital environment. By understanding how search engines work, implementing proper optimization techniques, and creating valuable content for your audience, you can attract qualified prospects and grow your business through organic search visibility.

Success in SEO marketing requires patience, consistency, and a commitment to providing genuine value to your audience. While the technical aspects might seem complex initially, focusing on fundamental principles and gradually expanding your knowledge and skills will yield positive results over time.

At Superlewis Solutions, we understand the challenges businesses face when implementing effective SEO strategies. Our comprehensive approach combines technical expertise with strategic content creation to help businesses achieve sustainable growth through search engine optimization.

Whether you choose to implement SEO marketing internally or work with professional partners, remember that success comes from understanding your audience, creating valuable content, and maintaining consistent optimization efforts. The investment in proper SEO marketing pays dividends through increased visibility, qualified traffic, and business growth.

Ready to begin your SEO marketing journey? Schedule a Video Meeting – Connect with our experts to discuss your project goals and strategies. to discuss how we can help you implement effective SEO strategies that drive real results for your business.

Learn More

Search engine optimization – Wikipedia. Wikipedia. https://en.wikipedia.org/wiki/Search_engine_optimization
What is SEO Marketing? Definition, Importance, and Types (2026). Shopify Blog. https://www.shopify.com/blog/seo-marketing
What is SEO? A Basic Guide and Definition. GR0. https://gr0.com/blog/what-is-seo
What is SEO Marketing? [A Comprehensive Overview]. American Marketing Association. https://www.ama.org/marketing-news/what-is-seo-marketing/
What is SEO in digital marketing? – Mailchimp. Mailchimp. https://mailchimp.com/marketing-glossary/seo/
What Is SEO – Search Engine Optimization? Search Engine Land. https://searchengineland.com/guide/what-is-seo
What Is SEO and How Does it Work? Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/what-is-seo

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