How to Increase Ranking: Complete SEO Guide for Better Results

Learn proven strategies to increase ranking in Google with expert SEO techniques, mobile optimization, and content creation methods that boost search visibility in 2025.

Table of Contents

• Introduction to Ranking Improvement
• Mobile Optimization for Higher Rankings
• Featured Snippets and AI Overviews
• Creating Quality Content That Ranks
• Building Topical Authority
• Strategic Backlink Building
• Ranking Factor Comparison
• How Superlewis Solutions Helps
• Implementation Best Practices
• Your Most Common Questions
• Final Thoughts on Increase Ranking

Quick Summary

To increase ranking in Google, focus on mobile optimization since 63.31 percent of web traffic comes from mobile devices^[1], create high-quality content that provides genuine value, and build topical authority through comprehensive coverage of related topics in your industry.

By the Numbers

• 63.31 percent of total web traffic originates from mobile devices^[1]
• 64 percent of SEO marketers believe mobile optimization is an effective investment^[1]
• 20-30 percent CTR reduction for first-position results when featured snippets are present^[2]
• 63 percent of marketers believe buying links has a positive effect on ranking^[3]
• 105.6 billion visits monthly to google.com, the most visited website globally^[4]

Introduction to Ranking Improvement

If you want to increase ranking in Google search results, you need a comprehensive strategy that addresses the most critical factors affecting your website’s visibility. With Google receiving 105.6 billion visits monthly^[4], the competition for top positions has intensified significantly. The landscape has evolved beyond simple keyword optimization to encompass mobile-first indexing, featured snippets, artificial intelligence overviews, and sophisticated content quality assessments.

Modern SEO requires understanding how search engines evaluate websites across multiple dimensions. From technical performance and mobile responsiveness to content depth and authority signals, every element contributes to your ability to increase ranking effectively. The strategies that worked five years ago may actually harm your rankings today, making it essential to stay current with proven techniques.

At Superlewis Solutions, we’ve helped businesses across various industries improve their search visibility through data-driven approaches that focus on sustainable growth rather than quick fixes. Our experience shows that the most successful ranking improvements come from addressing multiple factors simultaneously rather than focusing on isolated tactics.

Mobile Optimization for Higher Rankings

Mobile optimization has become the foundation for any effort to increase ranking in search results. With 63.31 percent of total web traffic originating from mobile devices^[1], Google has shifted to mobile-first indexing, meaning the mobile version of your website primarily determines your search rankings.

The statistics speak clearly about mobile’s importance: 64 percent of SEO marketers believe mobile optimization is an effective investment^[1]. This isn’t just about having a responsive design – it encompasses page loading speed, navigation usability, content readability, and interactive element functionality on smaller screens.

Effective mobile optimization requires attention to several key areas. Page speed becomes critical as mobile users expect instant loading, and Google’s algorithms factor loading time heavily into ranking decisions. Navigation must be intuitive with touch-friendly buttons and clear hierarchies that work on small screens. Content needs to be scannable with appropriate font sizes, sufficient white space, and logical information architecture.

Technical elements also play a crucial role in mobile SEO success. Proper viewport configuration, compressed images optimized for different screen densities, and clean code that doesn’t bog down mobile processors all contribute to better user experiences and higher rankings. Additionally, local SEO factors become more important on mobile as users frequently search for nearby businesses and services.

Featured Snippets and AI Overviews

Featured snippets and AI overviews represent significant opportunities to increase ranking visibility, even when traditional organic results face challenges. As the Advanced Web Ranking Research Team notes, “Featured Snippet Optimization: If you can’t beat SERP features, join them. Optimizing content to appear in featured snippets can maintain visibility even when traditional CTR declines.”^[2]

However, featured snippets also present a double-edged challenge. When featured snippets appear, first-position results experience a 20-30 percent CTR reduction^[2]. This means that while featured snippets can provide visibility, they also change user behavior patterns and click-through dynamics significantly.

MonsterInsights SEO Specialists recommend a strategic approach: “Shoot for AI Overviews and Snippets: Having a featured snippet or AI Overview position can result in a great amount of organic traffic clicking through to your website. This requires optimizing content with proper headings, bullet points, and keeping information current.”^[5]

To optimize for featured snippets and increase ranking potential, structure your content with clear headings that directly answer common questions. Use numbered or bulleted lists where appropriate, provide concise definitions, and format information in easily scannable chunks. Table formats work particularly well for comparison data and step-by-step processes.

Keeping content current becomes especially important for snippet optimization. Google favors fresh, accurate information for featured snippets, so regular content updates and fact-checking can significantly improve your chances of capturing these prominent positions.

Creating Quality Content That Ranks

Content quality remains the cornerstone of any successful strategy to increase ranking in search results. The Backlinko Editorial Team emphasizes this fundamental principle: “Quality Content is the most important SEO factor. Google wants to show users high-quality, informative, and relevant content that provides genuine value and cannot be replicated by AI summaries.”^[6]

High-quality content goes beyond keyword optimization to provide comprehensive, valuable information that addresses user intent completely. This means understanding not just what people search for, but why they search for it and what information will truly help them achieve their goals.

Effective content creation requires thorough research, original insights, and clear communication. Your content should demonstrate expertise through specific examples, case studies, and practical advice that readers can implement. Depth matters more than length – a shorter piece that thoroughly addresses a topic will outrank longer content that merely repeats common information.

User engagement signals significantly impact ranking potential. Content that keeps visitors on your page, encourages scrolling, and prompts social sharing sends positive signals to search engines. This requires writing in a conversational tone, using compelling headlines, and structuring information in logical, easy-to-follow formats.

Regular content updates also contribute to ranking improvements. Search engines favor websites that consistently publish fresh, relevant information. This doesn’t mean changing content arbitrarily, but rather updating statistics, adding new insights, and ensuring information remains current and accurate.

Building Topical Authority

Topical authority has emerged as a crucial factor for businesses looking to increase ranking across multiple related search terms. The Advanced Web Ranking Content Strategy Team explains: “Build Topical Authority: Rather than chasing individual keywords, develop comprehensive authority in specific topical areas. This helps you rank for multiple related queries and increases the likelihood that users recognize and trust your domain when they see it in results.”^[2]

Building topical authority requires a strategic approach to content creation that goes beyond individual keyword targeting. Instead of creating isolated pieces of content, develop comprehensive coverage of topics relevant to your industry and audience. This means creating content clusters that address main topics and related subtopics in depth.

The process begins with thorough keyword research and topic mapping. Identify the core themes that matter most to your audience and business goals. Then create detailed content that addresses these themes from multiple angles – beginner guides, advanced techniques, case studies, comparisons, and practical applications.

Internal linking becomes crucial for topical authority. Connect related pieces of content through strategic internal links that help search engines understand the relationships between your various articles and pages. This creates a web of interconnected information that demonstrates comprehensive knowledge of your subject area.

Consistency in publishing and updating content within your chosen topics reinforces your authority over time. Regular publication schedules, fact-checking, and content refreshing all contribute to building trust with both search engines and human visitors.

Strategic Backlink Building

Backlinks continue to play a vital role in efforts to increase ranking, serving as trust signals and authority indicators. The Backlinko SEO Research Team explains their importance: “Backlinks act like votes of confidence in your website. The more high-quality backlinks you have from reputable sources, the higher your website will rank in search results and the more authority Google assigns to your domain.”^[6]

However, backlink building requires careful strategy and ethical practices. While 63 percent of marketers believe buying links has a positive effect on ranking^[3], purchased links violate Google’s guidelines and can result in penalties that severely damage ranking potential.

Effective backlink strategies focus on earning links through valuable content and relationship building. Create resources that others naturally want to reference – comprehensive guides, original research, useful tools, or unique insights that provide genuine value to other websites and their audiences.

Guest posting opportunities, when approached professionally, can provide valuable backlinks while establishing your expertise in relevant communities. Focus on high-quality publications that serve your target audience and allow you to share genuine expertise rather than purely promotional content.

Building relationships with industry peers, journalists, and bloggers creates organic opportunities for link acquisition. Participate in industry discussions, provide expert commentary, and share valuable insights that position you as a trusted resource worth linking to.

Monitor your backlink profile regularly to ensure quality and identify potential issues. Tools like those from Ahrefs can help track new links and assess their quality and relevance to your website.

Ranking Factor Comparison

Ranking Factor	Impact Level	Implementation Difficulty	Time to Results
Mobile Optimization	High	Medium	1-3 months
Quality Content	Very High	Medium	3-6 months
Featured Snippets	High	Low	2-4 months
Topical Authority	Very High	High	6-12 months
Strategic Backlinks	High	High	3-9 months
Page Speed	Medium	Medium	1-2 months

How Superlewis Solutions Helps Increase Ranking

At Superlewis Solutions, our approach to helping clients increase ranking combines proven SEO strategies with conversion-optimized content creation. We understand that ranking improvements mean nothing without corresponding increases in leads, sales, and business growth.

Our comprehensive SEO marketing services address all the critical factors discussed in this guide. We begin with thorough keyword research and competitive analysis to identify the best opportunities for ranking improvements. Our team then develops targeted content strategies that build topical authority while addressing specific user intent and business goals.

Mobile optimization receives particular attention in our process, given its critical importance for modern search rankings. We ensure that every piece of content we create performs excellently across all devices, with particular focus on mobile user experience and page loading speeds.

Our content creation approach focuses on quality over quantity, developing in-depth resources that provide genuine value to readers while targeting specific ranking opportunities. We specialize in creating content that not only ranks well but also converts visitors into leads and customers.

The done-for-you nature of our services means businesses can focus on their core operations while we handle the complex work of research, content creation, optimization, and ongoing monitoring. This approach has helped our clients achieve significant improvements in both search rankings and business results.

Ready to see how our approach can help you increase ranking and drive more qualified traffic to your website? Schedule a consultation to discuss your specific goals and challenges.

Implementation Best Practices

Successfully implementing strategies to increase ranking requires systematic planning and consistent execution. Start by conducting a comprehensive audit of your current website performance, identifying the most significant opportunities for improvement.

Prioritize mobile optimization and page speed improvements first, as these provide foundational benefits that support all other SEO efforts. Use tools like Google’s PageSpeed Insights and Mobile-Friendly Test to identify specific issues and track improvements over time.

Develop a content calendar that balances new content creation with updates to existing pages. Focus on topics where you can provide unique value and comprehensive coverage. Remember that consistency matters more than volume – regular publication of high-quality content outperforms sporadic bursts of activity.

Track your progress using analytics tools that provide insight into both ranking improvements and business results. Monitor organic traffic growth, keyword ranking changes, and conversion metrics to understand the real impact of your SEO efforts.

Stay informed about algorithm updates and industry best practices, but avoid chasing every new trend. Focus on fundamental principles of providing value to users, and your rankings will improve sustainably over time.

Your Most Common Questions

How long does it take to increase ranking in Google?

The timeline to increase ranking varies significantly depending on your starting point, competition level, and implementation consistency. For new websites, initial ranking improvements might appear within 3-6 months of consistent optimization efforts. Established websites with existing authority may see changes more quickly, sometimes within 4-8 weeks. However, significant ranking improvements for competitive keywords typically require 6-12 months of sustained effort. Factors like domain age, current authority level, and the competitiveness of your target keywords all influence this timeline. The key is maintaining consistent optimization efforts rather than expecting immediate results.

What’s the most important factor to increase ranking in 2025?

Quality content remains the most important factor to increase ranking, as confirmed by SEO experts who state that Google wants to show users high-quality, informative, and relevant content that provides genuine value^[6]. However, content quality must be combined with mobile optimization, given that 63.31 percent of web traffic comes from mobile devices^[1]. Technical factors like page speed, user experience signals, and proper site structure also play crucial roles. The most successful ranking strategies address multiple factors simultaneously rather than focusing on any single element.

How does mobile optimization help increase ranking?

Mobile optimization directly impacts ranking because Google uses mobile-first indexing, meaning the mobile version of your website primarily determines your search rankings. With 63.31 percent of total web traffic originating from mobile devices^[1], Google prioritizes websites that provide excellent mobile experiences. Mobile optimization includes responsive design, fast loading times, touch-friendly navigation, readable text without zooming, and properly sized interactive elements. Poor mobile performance can significantly harm rankings, while excellent mobile optimization provides a strong foundation for ranking improvements across all devices.

Can featured snippets help increase ranking visibility?

Featured snippets can significantly increase ranking visibility, even though they may reduce click-through rates for traditional first-position results by 20-30 percent^[2]. SEO experts recommend optimizing for featured snippets and AI overviews because they can result in substantial organic traffic^[5]. To optimize for featured snippets, structure content with clear headings that answer common questions, use bullet points and numbered lists, provide concise definitions, and keep information current and accurate. Featured snippets also provide brand visibility benefits even when users don’t click through to your website.

How important are backlinks for ranking improvements?

Backlinks remain crucial for ranking improvements because they act like votes of confidence from other websites. High-quality backlinks from reputable sources increase your website’s authority and improve rankings^[6]. However, quality matters much more than quantity. Focus on earning links through valuable content creation, building industry relationships, and providing expert insights that others want to reference. While 63 percent of marketers believe buying links helps rankings^[3], purchased links violate Google’s guidelines and can result in penalties. Sustainable backlink building requires patience and consistent effort to create link-worthy resources.

What role does topical authority play in ranking?

Topical authority has become increasingly important for ranking success because it helps websites rank for multiple related queries while building user trust^[2]. Rather than targeting individual keywords, successful SEO strategies focus on developing comprehensive authority in specific subject areas. This involves creating detailed content clusters that address main topics and related subtopics thoroughly. Building topical authority requires consistent content creation within your chosen areas, strategic internal linking between related pages, and regular updates to maintain accuracy and relevance. This approach helps search engines understand your expertise and increases the likelihood of ranking for various related search terms.

How can small businesses effectively increase ranking on limited budgets?

Small businesses can increase ranking effectively by focusing on high-impact, low-cost strategies. Start with thorough keyword research to identify less competitive long-tail keywords that match your audience’s search intent. Create comprehensive, valuable content that addresses these topics better than existing results. Focus on local SEO if relevant, as local searches often have less competition than national terms. Optimize for featured snippets using proper content structure and formatting. Build relationships with other local businesses and industry peers for natural link-building opportunities. Consistency in content creation and optimization efforts often matters more than large budgets, making sustained effort over time the key to success.

Final Thoughts on Increase Ranking

Successfully implementing strategies to increase ranking requires understanding that modern SEO is multifaceted and user-focused. The days of simple keyword stuffing and link buying have given way to sophisticated approaches that prioritize genuine value creation and comprehensive user experiences.

Mobile optimization, quality content creation, featured snippet optimization, topical authority building, and strategic backlink acquisition all work together to create sustainable ranking improvements. No single tactic will deliver the results you need – success comes from implementing multiple strategies consistently over time.

The statistics and expert insights shared throughout this guide demonstrate that the most successful approaches focus on providing genuine value to users while meeting search engines’ evolving requirements. Whether you’re optimizing for the 63.31 percent of traffic coming from mobile devices^[1] or building content that earns featured snippets, user satisfaction remains the ultimate goal.

For businesses serious about improving their search rankings, partnering with experienced professionals can accelerate results while avoiding common pitfalls. Our comprehensive SEO packages provide the expertise and consistent execution needed to achieve meaningful ranking improvements that translate into business growth.

The investment in proper SEO strategy pays dividends through increased visibility, qualified traffic, and business growth that compounds over time. Start implementing these strategies today, and you’ll be well-positioned to increase ranking and capture more of the opportunities available in search results.

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Sources & Citations

1. 57 SEO Statistics That Matter In 2025 (And What To Do About Them). Digital Silk. https://www.digitalsilk.com/digital-trends/top-seo-statistics/
2. Advanced Web Ranking – Google CTR in Q3 2025. ALM Corp. https://almcorp.com/blog/advanced-web-ranking-google-ctr-analysis-2025-q3/
3. 28 Link Building Statistics For 2025: Improve Your SEO Strategy. Adam Connell. https://adamconnell.me/link-building-statistics/
4. Most Visited Websites in the World – Updated October 2025. Analytics Exploding Topics. https://analytics.explodingtopics.com/website
5. How to Increase Organic Traffic in 2025 (12 Best Ways). MonsterInsights. https://www.monsterinsights.com/how-to-increase-organic-traffic/
6. Google’s 200 Ranking Factors: The Complete List (2025). Backlinko. https://backlinko.com/google-ranking-factors