Google Ads Audit

Description

Most Google Ads accounts are not broken. They are unmeasured. This audit finds out which of the two you have before anyone starts changing bids.

What the audit covers

• Spend without return: search terms that spend money and cannot convert, and the negative keyword list you should have had.
• Tracking: whether conversions are counting once, twice or not at all, and where the gap between Google Ads and GA4 comes from.
• Structure: campaign and ad group shape, match types, and whether Performance Max is eating the budget of campaigns that work.
• Landing pages: the pages the money actually lands on, checked against the promise in the ad.
• Competitors: the terms they bid on that you do not, and what those terms are worth.

What you receive

A written report with the findings ranked by money at stake, the first three changes we would make, and a clear statement of what we would not change and why. It is yours to keep whether or not you work with us.

Credited against your first month

If you go on to a monthly plan, the $495 is taken off your first invoice. If you do not, the report is still the cheapest way to find out whether the account is worth fixing.