Google Ads Management – Scale

Description

The Google Ads account managed month to month: campaigns built, tracked, optimised and reported in plain numbers.

Scale is for accounts spending up to $15,000 a month and needing weekly attention across several campaigns. Above that threshold management moves to a spend based fee, agreed in writing.

What is included every month

• Campaign work: search term mining, negative keywords, budget shifts and pause decisions, done weekly rather than monthly.
• Creative and copy: new variants tested on a schedule, with the losers retired and the winners scaled.
• Tracking checks: conversion numbers reconciled between the platform and analytics, because decisions on bad data are expensive.
• Reporting: a written monthly report showing cost per lead, spend, and what changed and why.
• A named contact: the person managing the account, not a ticket queue.

Terms

Month to month, 30 days notice, no exit fee. The ad account stays in your name and you pay Google Ads directly, so there is no markup on media spend. Six monthly and annual billing are available at a discount.

Setup is charged once if the account needs building; the audit is credited against the first month.